Unlocking the fast consumer goods revolution.
The first MENA and India focused venture firm specialised in consumer goods, built by operators who have scaled the brands you already buy.
Capital and craft, together.
We write the cheque and then stay in the room.
Equity investment with a board role and an active investor position with strong rights. We back founders at the point where capital turns into category share.
Actively involved with founders on key strategy development and on strategic projects. Accelerating growth and building stronger foundations with our operating playbooks.
The agility advantage
A modular and networked operating model. Six levers we pull with every brand we back.
The network behind the fund
We secure strategic partnerships from the grass roots upwards to access the best founders early, accelerate portfolio companies, build founder relationships, and open exit pathways.
Building the next one?
We back founder led CPG brands doing $2 to 10M in annual revenue, with capital and an operator network built for consumer goods.
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