We partner with bold founders, to build consumer brands people love

The first venture fund in MENA built for consumer goods.

Who we are

Operators first, investors second.

We started Homegrown Ventures to be more than just an investment firm; we're a platform for visionary entrepreneurs, bringing our deep operational expertise from managing global brand portfolios and managing our own startups to exits. We back purpose driven, better-for-you companies with high growth potential, sustainable financials, and the ambition to redefine consumerism globally.

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What we look for
$2–10M net revenue

Our thesis sweet spot is post-launch brands at this scale. We are open to engaging with founders at all stages.

Better-for-you

Clean-label products that match how consumers eat, shop and live today.

Category creators

Disruptors who define categories, not follow them.

Physical consumer products

Food, beverage, beauty & personal care, health & wellness, pet, home care, baby, and more.

Purpose driven

A clear reason to exist beyond the product itself.

Global ambition

Built in the region, made to travel the world.

Where we invest

MENA and India, with the GCC at the core.

We invest across MENA and India, with the GCC at our core. We also selectively review exceptional brands beyond these regions.

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Map of GCC and India investment markets
Portfolio

The brands we are proud to back.

Plaay
Plaay

100% clean chocolate, made to be enjoyed every day

Bambuyu
Bambuyu

The UAE's 1st tree-free & plastic-free tissue brand

Gramiyaa
Gramiyaa

Pure cold-pressed oils for daily cooking

Tarwi
Tarwi

Clean, high-protein and high-fibre powders, snacks and dips

Pawpots
Pawpots

Fresh, nutrient-rich pet food made from human-grade ingredients

The team

Operators who have built the brands you know.

How we help

We work alongside founders to build world class operating companies.

Strategy

Sharpen positioning and the path to durable growth.

Marketing

Build brands that earn loyalty, not just attention.

Network

Open doors to retailers, distributors and partners.

Founders

Coaching from people who have sat in your seat.

Organization

Hire, structure and scale teams that deliver.

Financial

Unit economics and fundraising that hold up.

Sales

Win distribution and turn shelves into velocity.

Operations

Supply chain, sourcing and margins that scale cleanly.

Exit Strategy

Build toward the acquirers and outcomes that fit your brand.

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Join the future

Building a consumer brand doing $2–10M net revenue? Let's talk.

Strategic capital plus an operator network for founder led CPG brands ready to scale. One cheque, decades of category experience behind it.

Apply NowApplications reviewed on a rolling basis