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Bambuyu tissue products
Bambuyu brand lifestyle
About

Founded in 2021, Bambuyu is a UAE-born brand changing the way tissues are made. With sustainability at its core and design that has quietly shaken up the category, Bambuyu brings a fresh perspective to an everyday essential... thoughtfully made, beautifully designed, and better for the planet.

Founders
Sahar Karoubi
Sahar Karoubi
Founder

10+ years in CPG and digital marketing for global clients before founding Bambuyu, where she applies community-first brand building to an everyday essential.

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Why we invested

Bambuyu took a category nobody thinks about and made it beautiful, sustainable and proudly UAE-born. Sahar's decade in CPG marketing shows in every touchpoint... this is brand-building discipline applied to an everyday essential with global headroom.

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We back founder led CPG brands doing $2 to 10M in annual revenue, with capital and the operators to match.

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