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Plaay chocolate products
Plaay brand lifestyle
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About

Plaay is redefining indulgence with chocolate that is 100% clean... no refined sugar, no soy, no palm oil, no gluten. Instead: coconut sugar, dates, healthy fats and premium nuts. From rich truffles to indulgent bars, every product satisfies cravings while supporting a balanced lifestyle. With its own manufacturing unit in Dubai, Plaay controls its recipes. Quality and innovation end to end.

Founders
Rashi Chowdhary
Rashi Chowdhary
Founder

Leading nutritionist and Certified Diabetic Educator with over a decade helping people eat well without eating joylessly. She built Plaay to prove clean and indulgent can be the same thing.

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Why we invested

Rashi built the product every nutritionist wishes existed... chocolate with none of the junk and all of the joy. With her clinical credibility, a loyal community, and full control of its own Dubai manufacturing unit, Plaay owns its quality and its margins. Clean indulgence is one of the fastest growing spaces in CPG, and Plaay is defining it for the region.

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We back founder led CPG brands doing $2 to 10M in annual revenue, with capital and the operators to match.

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