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PawPots fresh pet meals
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PawPots brand lifestyle
About

PawPots is redefining pet food by replacing ultra-processed kibble with freshly cooked, real meals tailored for dogs and cats. Born from the founders' love for their own pup, Stark, every recipe is developed with veterinary nutritionists to international standards, made from real ingredients you can recognise. Since 2018, PawPots has served well over 100,000 personalised meals.

Founders
Jad Karam
Jad Karam
Co-founder & CEO

Co-founded PawPots after searching for fresh food for his own pup, Stark, and now leads a brand that has served well over 100,000 vet-developed meals.

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Jimmy El-Hajj
Jimmy El-Hajj
COO

The operations lead behind PawPots' personalised meal plans, scaling fresh pet food production to international standards.

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Why we invested

Pet humanisation is a global megatrend and PawPots got there early in the region, serving over 100,000 fresh meals since 2018. Vet-developed recipes, personalised plans, and a subscription model with the retention economics we look for.

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We back founder led CPG brands doing $2 to 10M in annual revenue, with capital and the operators to match.

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