AÏZA is a premium, clean beauty brand made for the Arab consumer. Born in the GCC and built for the world, AÏZA creates prestige skincare and haircare, from serums and mists to lip and brow treatments, formulated with ingredients rooted in the region such as dates, honey, and bukhoor. The brand sells directly to its customers across the UAE and Saudi Arabia and is stocked at Ulta Beauty, bringing a distinctly regional point of view to a category long shaped by global brands.

AÏZA is our first investment in beauty, and we were deliberate about it. We first got to know Shubham months before we invested and kept close as the brand evolved. In that time Aiza became measurably sharper, with stronger traction, better economics, and a clearer path to scale. That progress told us most of what we needed to know about the founder. Shubham is pragmatic, quick, ambitious, and a listener, iterating and executing without ego. His background as an investor at Sequoia India means capital discipline comes naturally to him. We are proud to back AÏZA alongside BECO Capital and Peak XV.